MNM2601 Marketing Management

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Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.

LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.

Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

LEARNING OUTCOMES: After studying this unit you should be able to explain:  The marketing process  The marketing function of the business  The management task in marketing  Marketing challenges that lie ahead

LEARNING OUTCOMES After studying this unit you should be able to: Illustrate the different types of purchase decision Illustrate the influence of the individual factors influencing consumer buying decisions Illustrate the group factors influencing consumer buying decisions Illustrate the steps in the decision making process Explain the factors influencing business buying behavior

LEARNING OUTCOMES After studying this chapter you should be able to: Explain how changes in the international and economic environments affect marketing decisions. Identify the major trends in the firm’s natural/physical and technological environments. Explain the key change in the political and cultural environments. Identify social change in the environment